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Natural beauty

Nature is arguably one of the most common words shared by cosmetic brands today. But are we always sure of what we are actually talking about? What if – for brands and innovation itself - the most urgent need was to precisely rethink the very relation to nature?  

  • For a new ethic of sustainable development by Pascale Brousse, Founder of Trend-Sourcing  
  • From active naturality to a holistic Man-Nature relationship by Philippe Msika, Innovation and Development Director at Yves Rocher