Nature is arguably one of the most common words shared by cosmetic brands today. But are we always sure of what we are actually talking about? What if – for brands and innovation itself - the most urgent need was to precisely rethink the very relation to nature?
- For a new ethic of sustainable development by Pascale Brousse, Founder of Trend-Sourcing
- From active naturality to a holistic Man-Nature relationship by Philippe Msika, Innovation and Development Director at Yves Rocher