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Beauté by Roquette® ST 730 is a water-resistant film former with a clinically proven lifting effect.

La Madeleine, France — April 15, 2024 — On the occasion of in-cosmetics® global, taking place in Paris, France, from April 16 to 18, 2024, Roquette Beauté is proud to introduce its latest ingredient, Beauté by Roquette® ST 730 INCI Hydroxypropyl Starch, to the cosmetics market. This game-changing ingredient caters to the rising consumer demand for plant-based cosmetics that deliver both sustainability and clinically proven efficacy in their skincare and makeup products. 

Unleashing the power of pea: an attractive sustainable resource

Roquette Beauté’s new ingredient is from pea starch origin, a sustainable and attractive crop that has minimal impact on water resources, climate change and land use. In line with Roquette’s circular production model, we utilize almost one hundred percent of the components of the yellow pea grain, contributing to a positive environmental footprint.

Unveiling higher water resistance than synthetic film formers

Long-lasting and water resistance are key benefits in makeup applications. As a matter of fact, around the world, over 50% of makeup consumers say they will privilege a product that has long-lasting claims.*

In different studies performed, our Beauté by Roquette® ST 730 at 5% showed higher water resistance compared to industry benchmark film formers, such as pullulan and polyvinylpyrrolidone (PVP), at the same concentration.

Revealing clinically proven benefits to reduce wrinkles

Among the products in their skincare routine, consumers largely seek tightening effects as a benefit in their eye care and face care products, as they want visible results in these delicate wrinkle-prone areas.

An in vivo study** was performed on 40 volunteers to analyze the tightening power of our new ingredient. Beauté by Roquette® ST 730 at 4% significantly decreases fine lines and wrinkles. 82% of the study participants said that fine lines and wrinkles were diminished.

“We are very proud of the addition of Beauté by Roquette® ST 730 to our product range,” says Bénédicte Courel, Roquette Beauté General Manager. “Consumers are eager to green up their skincare and makeup routines, replacing synthetic or controversial ingredients with plant-based alternatives but without compromising on efficacy or benefits. Beauté by Roquette® ST 730 is a game-changer for cosmetic brands aiming to incorporate plant-based solutions in their formulations while delivering a visible lifting effect to consumers’ skin care and makeup routines.”

*  Kantar Profiles/Mintel, April 2023, June 2023; KuRunData/Mintel, May 2023
** Beauté by Roquette® ST 730 was evaluated at 4% and compared to a placebo.
The cutaneous relief parameters were measured on 40 volunteers (45 to 65 yo),
in one application, using 3D PRIMOS® Lite (LMI Technologies).

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