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Webinar - 24mn

With over 80% of consumers now limiting their sugar intake and half of them reducing their sugar consumption from a year ago, food and beverage brands are under mounting pressure to create low and no sugar products that are natural, clean-label, and better-for-you while maintaining taste and performance.

To address this demand, R&D teams and formulators are exploring novel technologies and clean-label sugar alternatives that not only provide sweetness but also enhance the product's nutritional value. Various sugar taxes, voluntary reduction targets, and advertising restrictions have contributed to this trend.

Listen to our experts!