Manuela & MOYO BALLS: Meeting the Demand for Flavorful, Convenient Snacking

Consumers are increasingly seeking products that reduce added sugars while keeping flavors vibrant and satisfying.

Manuela is described as "the digital nomad," a persona embodying two of the seven key trends identified in the study: Less Sugar More Flavor and On-the-go.

• Less Sugar More Flavor: This trend reflects a more proactive consumer approach to managing sustainable body composition, including weight, blood sugar levels, and inflammation—without compromising on taste. The data supporting this trend shows that: 
  
  • 1 out of 2 Gen-Z consumers consider following a low-sugar diet for healthy ageing. 
  • 30% of consumers follow a sugar-free or low-sugar diet.

As "the digital nomad," Manuela is positioned as someone who masters reducing sugar while keeping flavors vibrant, reflecting a desire for indulgence without excess sugar

• On-the-go: This trend centers on the idea of getting a healthy, delicious snack at any time, and everywhere. This fits Manuela’s lifestyle as a digital nomad, someone frequently on the move, who needs food options that are both convenient and satisfying.

Together, these two trends shape Manuela’s profile as a consumer who prioritizes flavor-forward, lower-sugar options that are easy to enjoy while on the move, aligning with broader Gen-Z values highlighted in the study, such as health and sustainability.

Curious to see these insights in action? Watch the video below ▶️