Creating Sensory Experiences with Texturizing Solutions

In today's dynamic food landscape, consumers are increasingly seeking innovative products featuring distinctive textures and tastes that deliver unique sensory experiences.

According to global research, 70% of consumers are eager to explore new and surprising textures, while 3 in 5 consumers are actively trying new sensory experiences.*

Specific textures can be described as creamy, gummy, crispy, crunchy, chewy or juicy.

Each of them has attributes that shape consumers' experience and influence their preference for a particular product. Sensory attributes, such as taste, smell, appearance and touch, also play a significant role in consumers' buying decisions, driving the market to innovate and develop indulgent food and beverages. 

Addressing the Texture Challenge in Food

Food manufacturers often face challenges in achieving the desired texture in their products due to varying and complex parameters. The challenge arises if food producers lack the equipment needed to work on texturizing their products or face difficulties identifying the most suitable ingredients to obtain the desired outcome.

Our team of sensory experts brings the skills and analytical capabilities required to help producers measure and determine the desired texture parameters (such as soft, hard, pulpy, mushy or velvety). Together with our customers, we create prototypes to assist in fine-tuning formulations and attaining the desired texture, be it a specific level of chewiness in confectionery or creaminess in dairy alternatives. By understanding the customer's challenges, we offer support in terms of ingredients, processes, and adherence to labeling requirements like clean label or gluten-free, to develop the perfect solution for their product.