Discover Olivia & Velvet Spread: Reflecting Today’s Yogurt Trends

Consumer expectations around yogurt are rapidly evolving, with Gen-Z driving major shifts in preferences. 

Let’s focus on two trends that are shaping the market: 

• Probiotics for holistic health: Yogurts are fermented dairy products that are widely consumed for their blend of indulgent taste and nutritional benefits. There is growing recognition that gut health goes beyond digestion and plays a role in overall well-being. The interest in functional foods—especially those that support digestive and immune health—has led to a 35% growth in yogurt and yogurt alternatives making probiotic claims in Europe. This openness to added value in yogurt points to opportunities for more customized options in the future. 
• The thicker the better: Greek yogurt, with its rich, creamy texture, is now considered essential in Gen-Z fridges. “Thicc” yogurts are favored for their luxurious consistency and versatility, making them a go-to both for snacking and as a substitute for ingredients in recipes. 

These 2 trends are reflected in the Velvet Spread, a thick creamy yogurt that consumers like Olivia with her active lifestyle appreciate for unique and indulgent textures and nutritional benefits. 

Curious to see these insights in action? Watch the video below ▶️