
Application Spotlight
What's trending in Solid cosmetics?
Solid formats have been a cornerstone of beauty routines for generations. Products like bar soaps and pressed powder makeup have stood the test of time, proving that solids are both practical and effective. Today, these formats are enjoying renewed popularity—a renaissance—driven by new consumer expectations around sustainability, performance, and inclusivity.
Sustainable Beauty That WorksWhen sustainability and efficacy go hand in hand Today’s beauty consumers don’t choose solid products just for their eco-conscious appeal—they expect visible, clinically proven results. In oral care, what began as a niche alternative to toothpaste tubes has blossomed into a dynamic segment, with waterless formats like toothpaste tablets and solid mouthwash that deliver whitening, gum protection, and fresh breath. The toothpaste tablet market alone is set for strong growth, with a projected 7.5% CAGR between 2025 and 2034*. In skincare, new-generation solid…
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