Application Spotlight

Skinification Of Makeup​Where color meets care The lines between skincare and makeup are blurring. Consumers now seek more than just coverage or color—they want makeup that does good for their skin. Hybrid formulations infused with skincare benefits such as hydration, soothing, and anti-aging ingredients are rapidly gaining traction. In fact, ​73%* of US makeup users would be interested in buying makeup made specifically for people with sensitive skin.The next generation of loose and compact powders captures this evolution perfectly. These powders promise not just all-day wear, but also…