What Consumers Crave

There’s no map in undiscovered country. If you’re messaging and selling for plant protein, you’re on the frontier – appealing to consumer needs and tastes just as those tastes emerge. What do food buyers need to know and hear? What’s driving them today – and what will they need next?

From sugar-free sweeteners to pea protein, Roquette experts have a history of anticipating where the market’s headed. We can’t see the future – but with data and experience, we might help you get a glimpse around the road’s next bend.