R&D teams and formulators are exploring novel technologies and clean-label sugar alternatives that not only provide sweetness but also enhance the product's nutritional value.
With over 80% of consumers now limiting their sugar intake and half of them reducing their sugar consumption from a year ago, food and beverage brands are under mounting pressure to create low and no sugar products that are natural, clean-label, and better-for-you while maintaining taste and performance.
To address this demand, R&D teams and formulators are exploring novel technologies and clean-label sugar alternatives that not only provide sweetness but also enhance the product's nutritional value. Various sugar taxes, voluntary reduction targets, and advertising restrictions have contributed to this trend.
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