Food and beverage trends in Southeast Asia have changed dramatically in the last two years mainly due to the pandemic. Consumers nowadays are smarter and more conscious of what’s in their food and drink and how they’re processed and packaged. New preferences and habits have formed, and so have the expectations in food and beverages.
Naturally, manufacturers are quickly adopting the concept of healthy, sustainable, green living. A desire for authentic flavors is driven by an interest in wellness and health following the pandemic. Flavors perceived as healthy are performing strongly during the pandemic.
While the demand is for both healthy and tasty products, another formulation challenge looks at “less is more”, or cutting back on unhealthy items, including excess sugar, salt, alcohol, and artificial ingredients
Sugar reduction and the trend for products that are less sweet make taste modulation a big trend in 2022. Meanwhile, the incorporation of healthier ingredients to boost the nutrition profile of products can be just as tricky.
There’s a huge trend in plant-based and alternative proteins. Forecast for the plant-based market is at 10.8% during the period of 2016-2026. Clearly, the pandemic boosted the “faux meat” growth as meat shortages and prices spike due to closure of meat packing plants. Meat eaters swiftly made the switch to plant-based diet, with many becoming permanent converts.
With plant-based substitutes becoming the norm these days, demand for this sector will continue to grow and expand beyond meat replacements. Demand for plant-based dips, sauces, cheese spread, and dairy products will see significant growth this year.
What about plant-based meat market in Asia?
Tune in to this webinar to hear from experts like Marilyn Dee, as she shares on the plant-based meat in Asia: market overview, challenges and opportunities, and Roquette capabilities.
Marilyn Dee is Head of Marketing, Food Specialties, Greater Asia - Roquette