Of all the alternative protein options that are taking the market by storm, the plant-based protein market has gained the bulk of investments, according to data released by The Good Food Institute Asia Pacific. In 2020, plant-based protein recorded USD 2.1 billion investments (paired together with plant-based egg and dairy) and USD 590 million for fermentation companies, compared to USD 360 million. for cultivated meat.
The global pandemic has accelerated a shift towards plant protein that was already gaining steam across Asia Pacific. An increasing number of Asian consumers are embracing plant-based meats, and the Asia Pacific region is set to have the largest share of the plant-based market by 2025.
A far cry from the old-school plant-based meat dishes made from soy-based tofu, the next generation of plant-based meats has reeled in not only vegan and vegetarian fans but also meat-eaters who want to make meaningful changes to their diets.
There are many versions of plant-based protein that are rapidly developing in Asia – from meat to dairy alternatives. These new innovations will need to broaden the mass market appeal of their product and expand its reach through multiple sales channels. Further recent developments in fermentation solutions will likewise help plant-based innovators come up with healthier and tastier creations.
Sustainable Plant-Based Protein & Fermentation Solutions ASIA is part of this exciting race to accelerate plant-based protein in the region. Roquette is proud to be a silver sponsor of this event.
Eliza Tsun, Regional Sales Manager at Roquette, will be presenting on “Plant based proteins – navigating the way forward”.
Attend this event physically or virtually!
About Eliza Tsun
Eliza Tsun is the regional sales manager at Roquette which provides better nutrition and strives to be healthier for the planet. She is responsible for the development of Roquette sales, the business management strategy, and navigating the way forward for pea protein in the Asia Pacific region, ensuring relevance to customers and consumers. Eliza is passionate about plant-based protein – it’s a better way to feed ourselves tomorrow!
Eliza has over 25 years of experience in the food and beverage industry, covering functional and commodity food ingredient commercial sales and product management in Australia and New Zealand. She has a Bachelor of Technology (majoring in Product Development) from Massey University, New Zealand, and a Graduate Diploma of Marketing Management from Unitec Institute of Technology, New Zealand.